Just shortly after Vanity Fair published in its latest issue interview with the singer Taylor Swift, the Evening Standard magazine published an interview "from the opposite" side. So he interviewed Jimmy Iovino, who is one of the fathers of the service Apple Music and was there when Apple changed its attitude towards musicians and decided that musicians will be paid for their music even during the 3-month trial version of the service Music. Of course, the interview also looked at this event, but it is not the only interesting thing that Jimmy revealed to us.
However, it was a very important moment in the history of the service, which the co-founder of Beats documented quite well: "Eddy woke up on Sunday morning and called me and said, 'These are real stretchers.' Scott? So I called him, then Eddy, and then Eddy and Tim (Cook) called back and said, “You know what? We want this system to work and we want the artists to be happy, let's do it." Leadership AppSo lu finally agreed to pay the musicians even during the free period, which is why Apple earned applause from thousands of musicians around the world.
Iovine also mentioned in the interview that the main feature that distinguishes Apple Music from the competition is that its curators try to avoid any numbers and algorithms to suggest the most suitable music to users. Instead Apple hired experts whose aim was to build playlists suitable for each user: "Algorithms don't have feelings and don't understand mixing genres. That's why we've hired the best people we know—we've hired hundreds of them.” Because other services use only programmed algorithms and numbers to create mixes, playlists in these services are sterile and the way music is delivered to listeners is not elegant.
*Source: Evening Standard
