Katnar Worldpanel has released its latest data on the market share of individual mobile platforms worldwide. Katnar reports that during the second quarter of this year, the iPhone's share iOS increased in all countries except the USA. The share of mobile iOS It is growing in Australia, China and all five largest markets in Europe, including neighboring Germany and France.ancie, Italy or the UK. The increase in market share of Apple phones in the second quarter is somewhat surprising, as iPhone sales are usually rather stagnant due to the expected introduction of the new model in September.
As you can see in the clear tables below, the share of the iPhone grows year-on-year mainly at the expense of Android. Australia has seen the biggest increase and, of course, recently for Apple most important China. Android's share in both countries has fallen significantly, as in Australia, for example, its share fell by 10,6% year-on-year, while the share of mobile iOS increased by 9,1%.
A similar situation occurred in Europe, but not with such significant numbers. For example, in the UK, Android's share fell by 6,1% year-on-year, but this loss was offset by an increase in the share of iOS by 5,5% and "stole" the rest Windows Phone, which recorded a year-on-year increase in share by 0,6%.
Katnar also found out from buyers why users are switching from Android to iPhoneThe main reason in the case of a new iPhone 6 to iPhone The 6 Plus definitely had a larger display diagonal, but Android phones have been offering this for a long time, which is why users decided to switch to iPhone also because of the reliability of the system and the entire device, the durability of the phone and the quality of the material.
Android users, on the other hand, said that their main reason was the price of the phone itself, as iPhone is too expensive. The price is probably the biggest attraction and the reason why Android is still significantly ahead of iOS leads. The difference is of course also that Apple sells a total of only four iPhone models, while you can find thousands of Android phones on the market, including unknown Chinese manufacturers.
*source: 9to5mac
