Taylor Swift is now something of a Robin Hood in the music world, as she was able to convince with her letter Apple, to pay musicians money even during the 3-month trial version Apple Music, which is now used by a huge number of users over the summer iOS. An open letter and subsequent reaction Applu surprised not only the musicians, but also the director of the publishing house in which the singer is registered. She wrote the letter all by herself and alerted her boss to its existence with an SMS with a link. And we all know how the situation turned out.
The singer has now shared new facts about the letter in an interview with Vanity Fair and in the magazine at the same time she also expressed her opinion on Spotify, which has been the dominant streaming service until now and probably still is, even though the user base has apparently decreased significantly due to Apple Music and its free trial version. The singer says she wrote the letter sometime around 4 a.m., shortly after receiving it from one of her industry colleagues screenshot contracts Apple Musicwhere she was stopped by a point: "0% profit share for rights holders." The letter was created in a very similar way to when she creates musical texts, that is, she woke up in the middle of the night and could not fall asleep until she had written it.
However, the singer was not very sure about publishing the letter at first and felt that the public would take it as crying over spilled milk. In addition, it experienced a similar situation last year in the case of Spotify, but this new letter received a much greater response. He came to the public mainly thanks to the fact that the singer's mother approved him: "Apple he treated me as if I were the voice of a creative community that he cares about. And I found it really ironic that a multi-billion dollar company responded to criticism in such a human way, while a startup with zero cash flow responded like a corporate machine.”
*Source: Vanity Fair
It would be interesting to watch Spotify if they couldn't develop app pre iOS, who knows if they would have the same market share
It seems to me that she was just lucky that she turned to apple with whom everything is made a halo, and if he sent her to the water with it, it would again become a scandal like a pig.
I don't think it would be a scandal. And the more it surfaces, the more it seems like super marketing to me Apple.