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Samsung always has two solutions to failure, either release another 54 or so phone models in a month, hoping that some will sell, or simply take a flagship that it valued at some value and only four months after people they gave this value, they will reduce its price.

Following the announcement of the financial results, when the division of Samsung Mobile saw profit fall by 38% The second case occurred, and just four months after the launch, Samsung is reducing the price of its flagships Samsung Galaxy S6 to Samsung Galaxy S6 Edge and that's exactly €100, or €150 in the case of the S6 Edge.

Samsung reduced the prices of the phones from €699 to €599 in the case Galaxy S6 and in case Galaxy S6 Edge even from €849 to €699. The new prices are not yet valid in all countries of the world and, for example, in the USA it is still sold at the original prices, but this should change after August 13, 8, when Samsung will introduce the next batch of phones.

Price reduction can have a positive impact on sales in the short term, but on the other hand, it has a negative impact on the customer's relationship with the brand and its value. Customers quickly get used to such discounts, and those who do not need a new product immediately after its release prefer to wait a quarter of a year and save.

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