Disney is one of the closest partners thanks to Steve Jobs Applu, but it seems that even such close-knit companies may not always agree. Prothe problem is that the pair cannot agree on the stations that will be included in the upcoming Live TV package, which should be presented on WWDC next to the new one Apple TV and should set-top box users from Apple offer the opportunity to watch live broadcasts on approximately 25 stations, for what it will cost Apple charge $30 to $40 per month.
Disney wants it to Apple he included most of the stations in this package but Apple wants to offer fewer of them in order to maintain the current subscription price. Disney wants to enter into such a contract mainly because it has similar contracts with other television content providers, which commit to providing customers with, in addition to the main channels (Disney Channel and ESPN), also secondary ones, which include, for example, Disney Junior, Disney XD or ESPN Classic. If he should Apple other rules, then it is possible that other providers would also want such rules, which could threaten the company's income.
However, there are several indications that Apple could submit to Disney. First, because CEO Bob Iger is a member of the board of directors Applu and he was a long-term friend of Steve Jobs, partly because of the long-term cooperation between the two companies and finally also because Disney also owns the ABC stations, which according to Applu extremely important. Disney also became a partner in 2005 Applu and was the first company to start selling TV shows through iTunes Store. In addition to them, it also offers movies, which, unlike the TV show, are also available in our iTunes Store.
