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IDC asked 50 smartphone users around the world why they bought Windows Phone, Android or iOSAccording to IDC, the most important factor when choosing a smartphone is battery life, followed by ease of use, screen size, camera resolution, and screen resolution. Almost half of owners iPhone stated that battery life was the main reason they chose it iPhone.

Apparently, it was the other half of those who complain on the company's official discussion forums Apple and in discussions on servers such as LsA to very short battery life. What is quite interesting is the fact that the operating system was the deciding factor in choosing a device for only 32% of owners iPhone, while 68% of the others were when buying a phone iPhone no matter what operating system the phone uses. However, with Android, 37% of customers were interested in what operating system the phone uses, and in the case of Windows Phone then exactly 40% of people reached for the phone with Windows Phone precisely because it contains Windows Phone.

The exact opposite can then be seen in the case of customers who made their decisions based on the brand that makes the phone they bought. Meanwhile, what for Android owners and Windows Phone device, the manufacturer plays a role in only 25% of cases, iPhone it is important for 32% of customers that iPhone bears the logo of a bitten apple.

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*Source: IDC

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