During the trial at which Eddy Cue testified regarding exposed email, which the then CEO had Applu Steve Jobs supposedly sent to Eddy Cue, an interesting revelation was made. Because Apple only very rarely, if at all, does it reveal its secrets, this is certainly an interesting fact. According to the Vice President of Internet Software and Services, he was not iBooks the idea of Steve Jobs or one of the other employeesancov of the company, but Eddy Cue himself was behind this idea.
As Cue argues, Steve Jobs at first he rejected the idea of an electronic book reader: "He wasn't interested in her. Steve didn't think Mac a iPhone they were ideal devices for reading books. In the case of the iPhone, the user had a problem with the small screen, and in the case of the Mac, the keyboard and mouse would interfere with reading books. However, when I first got the chance to try the iPad, I was immediately convinced that this was our big opportunity to create the best e-reader on the market that has ever existed. So I decided to visit Steve and talk to him about it. After a few discussions, Steve came back to me and said, 'You know what, I think you're right. I think it's a great idea.' He then started spouting off his own ideas and we came up with how the reader and the book store could be improved."
However, Eddy claims that the biggest problem in this case was time. “The announcement of the iPad was only a few weeks away. It was November/November and the company was preparing to announce the final product,” claims for AllThingsD: “Steve came to me and said, 'You can do it, but you have to finish it by January. I want to present this service on stage." The very fact that Apple wanted to introduce the iPad already in January, caused Eddy Cue and the developers to try to end negotiations with book publishers as quickly as possible. "By the time we started selling the iPad, Steve was on the edge of his life, but he was proud of it. He worked hard on it. I believed that evenBooks they will be an amazing feature of the product. People loved him; our customers went crazy for the iPad and iBooks, and I wanted this product to be finished on time because it was very important to him. I am happy when I finish my work and proud of my success. But this was very important to me.'
*Source: AllThingsD
As for the title, I can only agree with that. Not that it can't be cleaned, but both have their limitations and it certainly wouldn't be a blockbuster primarily for these devices. In short, Jobs knew how to use ideas at the right time or, on the contrary, reject them.
Steve Jobs he was a really great boss (in a certain sense) and it's a big loss that he's not there. But on the other hand, if everything depended only on him, it wouldn't have turned out the best either. This article is an example. Furthermore, Steve didn't want iTunes for Windows.. It would Apple quite ruined miniAt least in Europe, although he was such that he would even force some people to buy a Mac, but unfortunately, according to people around me, they find it too expensive. iPhone 4 for 9990…