When it seemed that Apple will confirm that he was not really involved in any cartel agreement with book publishers, a new e-mail from Steve Jobs appeared on the Internet, but it was not sent. This email, which has only been made public these days, contains details of a collusion to increase the price of digital books in the store Amazon Store, as he originally offered books at a lower price than those in Apple iBookstower.
This new email can confirm that management Applu actually pressured publishers to try to change their pricing policies and raise the prices of their books. Steve Jobs just less than two weeks before the iPad was announced, he posted to SVP of Internet Software and Services, Eddy Cue, in which he writes:
"I'll survive if they force me to Amazon to adopt a new business policy for all new books in the first year. I'm not sure we can be competitive unless they fix it…”
Given that Steve Jobs always tried to enforce his views, we can conclude that even in this case Jobs tried to adapt business policy to his own image. Apple According to reports so far, he allegedly had force book publishers to adopt a new trade policy and increase the price of books in the trade Amazon Store, which is the strongest competitor for Apple and his book store. According to some, he had Apple even use threats, however, the company claims that the whole case is just a conspiracy and the agreement was to take place only between publishers. Tie decided to pay financial compensation because, according to the court, they defrauded Americans of hundreds of millions of dollars. Eddy Cue is scheduled to testify in court tomorrow.
*Source: Fortune
