Morgan Stanley analyst Katy Huberty released a new report today looking at the potential opportunities for users with Apple ID in the future. Apple is today the second company with the largest number of registered customers, so it is quite possible that it would Apple decided to expand in the future within the options it offers to its registered users. With more than 500 million registered users, we can expect three relatively realistic scenarios.
The first of the possible scenarios is the possibility of mobile payment. We already know that Apple jednoducho nemá v obľube technológiu NFC and he will probably try to do everything in order to save his users from this function. Instead, it could offer its users to perform transactions directly through valid Apple ID and ask the user to confirm the transaction with a password. This possibility can be raised by the fact that Apple allegedly intends to with the future iPhone offer users a fingerprint sensor v Home buttone, thanks to which it would be enough to confirm transactions by placing a designated finger.
Another use that we have been hearing about for several months now is music streaming. Although according to the claims so far it is clear that this service will be available free of charge for all users, the analyst expects fees and advertisements. Thanks to them, iRadio could generate more than 1 billion US dollars a year for its owners, but today it is clear that the service will be available completely free of charge and will offer ads. The launch of the service should probably take place at the conference WWDC 2013 which takes place on June 10 / June.
The third, last option that the analyst mentions in her report is an advertising service. According to one of the latest reports Apple is said to be planning to turn the current iAd service into a service that would allow the generation of links on websites, allowing the company to compete with existing solutions such as Google's DoubleClick service. Apple could collect location data from users' devices. This way, developers could get more attention and more revenue than on other devices.
