The agency of the only man in the world who managed to earn billions of dollars from serious journalism Michael Bloombergand, published a new report about the iRadio service. According to sources close to the company Apple iRadio, a streaming music service, will be introduced at WWDC 2013 next week. An important part will be the iAD service, which the company introduced under the leadership of Steve Jobs in 2010.
The original purpose of iAD was to offer developers the ability to make games and applications available for free on iTunes. App Store, moneto promote its applications using advertisements placed directly in them Apple. Developers could thus include areas for advertising in applications, in which Apple thanks to exclusive contracts, he placed banners on the biggest companies in the world, which the developers themselves would not have been able to reach. Apple then subsequently pays the developers a share of iAD and, of course, keeps a portion as always.
However, with the arrival of iRadia, the iAD service takes on a new dimension and, according to BloombergiRadio will be available completely free of charge, with iAD covering the operating costs and profits. In the music streaming service, Apple will offer advertising space for advertisers. It is precisely the supervision of iAD that is being Bloombergat the old senior vice president of the company Apple, who already oversees iTunes, App Store and iAD itself, Eddy Cue. He will work with former Adobe executive Todd Teresi, whom Apple hired last year. The duo Teresi and Cue will be responsible for the iAD service in the music streaming service iRadio. Bloomberg believes that Apple iRadio is on WWDC will actually launch, but the service will only be available a few months after the launch, just like it was with iTunes Match, for example.
*Source: bloomberg. Com image source: blog.hotelescity.com
