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Even before how Apple launched a pair of new iPads, Tim Cook decided to reorganize the management of his company, which heoneas a result, he was "carried away" by the head of development iOS platform Scott Forstall and the company's head of retail sales Apple, John Browett. We know that the position of the leader iOS division of the company has now been acquired by Sir Jonathan Ive, the company's chief designer, but according to editor Micah Singleton, Jony has acquired more than just another role. At the same time, he got the role he had in Apple so far only one person - the visionary and founder of the company, Steve Jobs.

Micah Singleton, owner and editor-in-chief of the blog of the same name, commented on this situation:

"When was Steve Jobs CEO Apple, led her like a two-headed monster. Steve has handled every product the company has released while COO Tim Cook he made sure that the operations ran smoothly and that the products were properly distributed. Thanks to this leadership model, he had Apple unparalleled creative and financial success. This mode, together with the changes that the current CEO Tim Cook performed, returned in a modified form, when he is in charge Cook and Sir Jony Ive plays Jobs' role, taking control of the creative department of the world's largest company.

Let's get things straight: Apple could have a lot of success, a ton of money, but Cook he realized that the creativity that once society Apple mala, disappeared and so important steps need to be taken. With Ivo at the helm, the lights came on again and he got busyanceven working in Apple they move with an expectation and morale not seen since Jobs introduced the iPad.

Yes, Tim Cook he is the right man for the job. He knows what is at the heart of the company Apple. He knows where the problem is and therefore needs to make changes immediately. He knows that it doesn't matter how high the margins are or how much money they have in the bank, the real message Apple it is an innovative design and a proven genius must lead the company forward. He knows that the two-headed model of leadership that Jobs established after his return to the company in the late 90s can work if he has the right people to do it.

We could already see the first signs of Ivo's role on WWDC '13 when we expect the future to be revealed iOS and OS X. We won't see any hardware, such as another unexpected iPad update. The stage is now set for Sir Jonathan Ivo's contributions and we can all just wait to see what the future of the company's software will look like Apple. "

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