Today it starts on Apple iTunes App Store to sell Project iPad Magazine, which is behind billionaire Richard Branson, who also owns the Virgin brand. The magazine is supposed to be revolutionary compared to the usual ones, especially in its interactivity. But most importantly, Branson has to pull a real ace up his sleeve, because his magazine is supposed to be a direct competitor to Murdoch's magazine, on which he collaborates with Jobs.
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Speaking of Branson...
On Sunday I went out. New Yorkua in Time Square just last year was Virgin music shop where I bought CDs every year and now there is Disney with plushies :)
So in the US, brick-and-mortar music sales are really on a brutal decline.