Today we will look at the personnel structure Applu and then we will explain what each abbreviation means. Don't think, after looking at the picture, that the personnel structure has only two levels. There can be any number of these levels, but we will only be interested in the basic and most important ones.
CEO (Steve Jobs)
Chief Executive Officer or CEO. He is the person who runs everything. His goal is to satisfy all three parties – customers, shareholders and employees.ance. The CEO is nominated and dismissed by the company's board of directors, which also grants him powers, and is usually also the chairman of the board. His role in the company varies from company to company, as it depends on the scope of his powers. And it is the CEO who determines the company's strategy and oversees compliance with the set direction that the company will follow in the future.
CFO (Peter Oppenheimer)
Chief Financial Officer or financial director. It is the CFO who is primarily responsible for finance companies and who are trying minito manage the risks associated with money. The CFO, of course, oversees the accountants and their financial reports.ancto always and completely correspond to the financial situation of the company. Special teams falling under the CFO may be the following: accountants, a team dealing with taxes or perhaps relations with shareholders and investors, and others.
COO (Timothy Cook)
Chief Operating Officer Officer or chief operating officer. The COO ensures the smooth running of the company on a daily basis and has an experienced team of managers under him to help him with this. He also has broad powers and a relatively large autonomy and responsibility. He must be very perceptive and decisive, because he must catch problems in the bud. The COO is also the person who meets with key customers and suppliers. The COO is also the CEO's right-hand man, helping him with decision-making and strategic decisions.
Legal (Bruce Sewell)
Director of Legal. His role is to contractually protect and nurture the company's strategy. He writes and reviews the company's contracts, such as possible acquisitions or the sale or purchase of anything. The Director of Legal also pays close attention to the company's intellectual property, trademarks or licenses and rights in general. His team includes lawyers and specialized legalancHis superior is either the CEO or the COO.
Design (Johnathan Ive)
Designer. This person is responsible for theoneThe design team is responsible for the design of new models and products. They collaborate with the hardware director in product development and, last but not least, they monitor the latest design trends.
Hardware (Robert Mansfield)
Technical Director. It ensures the use of new and more effective materials and checks compliance with technological procedures. When working with the product designer, they must jointly solve both the use of materials and their design. He reports directly to the COO.
iOS Software (Scott Forstall)
This is no longer a standard function in companies, this department can only be found in Applu. Forstall leads the team of people responsible for developing the software found in the iPad, iPhone, and iPod. His team develops the entire operating system, i.e. the user interface, applications, and more. He reports directly to the CEO.
Operations (Jeff Williams)
This person is responsible for successfully supplying the market with the company's products and ensures that only the highest quality products are created.
Retail (Ronald Johnson)
This person creates and leads the company's retail strategy and is responsible for its overall development. His authority also includes the supervision of Apple Retail Storepp. More than 200 were opened under Johnson's leadership.
Software Engineering (Bertrand Serlet)
Two departments fall under this person. One is responsible for developing applications for Mac OS X, the other department develops this operating system itself. He reports directly to the CEO.
Product Marketing (Philip Schiller)
Schiller is responsible for two departments – Internet Services and iPhone and iPod marketing. Philip Schiller is responsible for the best possible promotion Apple products in the world.
Global Communication (Katie Cotton)
The role of the director of communications is to create the image of the company both internally and externally. Directly manages public relations, internet communication or media advertising. This person also arranges and ensures meetings between high-level representatives of companies and competitors.
