Today Adobe started a new campaign called "We [love] Apple''. We believe in open markets that allow developers and consumers to make their own decisions about how to create, distribute and receive the content that is essential to progress. This is why we actively support technologies such as HTML4, HTML5, CSS and H.264 to add to our technology. What we don't like is when someone prevents us from deciding what to create, how to create it and what will be on our website. You can find more information here